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Artist Romero Britto: A Miami Success Story

Artist Romero Britto:  A Miami Success Story




Introduction to Romero Britto.  1:59 min. Interview: Raymond Elman. Videorgraphy & Production: Leticia Cobas. Additional video: Park West Gallery, Great Big Story, Barbie, Bodega Norton. Recorded: 10/11/18, Miami.

 

 

ROMERO BRITTO was born in Recife, Brazil in 1963. Growing up with his seven siblings in a poor community, he painted images on scraps of cardboard and newspaper. Britto works in several mediums — he is a painter, sculptor, Neo-pop artist, and printmaker. Britto feels that art is what kept him sane through dark periods of his childhood– always focusing on bright colors and positive aspects of life. His art uses vibrant colors and bold patterns which reflect elements of cubism, pop art, and graffiti. In 1988, Britto moved to Miami and emerged as an international artist. In 1989, his work caught the attention of Michel Roux, founder of Absolute Vodka’s “Absolutions Art” advertising campaign, who asked Britto to transform the appearance of an Absolute bottle for an ad campaign that would be seen by millions all over the world. Britto later worked on advertising campaigns for Movado, Enrico Coveri, Disney, BMW, Pepsi, the United Nations, and Royal Caribbean Cruises. Britto currently owns a gallery in Miami, but his work can be seen all over the world. Britto has published works through Simon & Schuster and Rizzoli. Some of his public installation locations include Hyde Park in London, the Cirque du Soleil at Super Bowl XLI, the John F. Kennedy Airport in New York, and the O2 Dome in Berlin. He dedicates a lot of his time and talent to international organizations such as St. Jude’s Children’s Hospital, the American Red Cross, and Best Buddies International. He has been a significant contributor to protecting and preserving the Brazilian Rainforest, assisting the ill, funding AIDS research, and much more. Through Britto’s community initiatives, he aims to use his talent and knowledge to help those less fortunate. Britto has said, “As an artist, I feel lucky to have been given the gift of creativity so that I may share my vision of a better world. I will never forget what it was like to be poor and that is why it is so important to me that my work be accessible to all people.”

The videos below are organized by Success Factor and run between 30 seconds and 2 minutes. Click on any video. You must be connected to the Internet to view the videos.

 

INSIGHT & INSPIRATION: 0:32 sec.





How old were you when you came to the United States and what was your earliest memory of art?

 

COMMUNITY VALUES:   0:53 sec.





What was the influence of religion on your life?

 

OPEN TO CHANGE, FLEXIBILITY:  0:39 sec.





When did you realize that you had a passion for art and that was something you wanted to do for the rest of your life?

 

SEIZES OPPORTUNITIES:  0:49 sec.





I understand why you wanted to be a diplomat, because looking around your studios, I see photos of the many prominent people you’ve met in your life. You must be very good at building relationships.

 

STRONG DRIVE FOR ACHIEVEMENT: 1:14 min.





How did you develop your artistic skills?

 

UNDERSTANDS THE BUSINESS OF ART:  0:56 sec.





How have you combined art and business?

 

INSIGHT & INSPIRATION: 0:59 sec.





Who are your role models and influencers?

 

RESPECTS OTHERS POINTS OF VIEW:   0:41 sec.





Do you pay attention to what the critics write about your artwork? Does it influence you in any way?

 

UNDERSTANDS ARTISTS’ NEEDS:  0:23 sec.





What’s your criteria for a successful outcome for your projects?

 

COLLABORATION:  1:05 min.





How did the opportunity to make images on manufactured objects like cars develop?

 

UNDERSTANDS THE BUSINESS OF ART:  0:47 sec.





When you print on digital machines, what is the process? Where is the image first created and how does it get digitized?

 

UNDERSTANDS THE BUSINESS OF ART:  0:36 sec.





What happens after that?

 

CREATIVE FLEXIBILITY:  0:38 sec.





Do you consciously try to inject humor into your art?

 

VALUES FIRST-RATE EDUCATION:  0:58 sec.





Talk about some of the projects you have enjoyed the most.

 

OVERCOMES CHALLENGES TO SUCCEED:  1:23 min.





Can you describe a challenging situation with a successful outcome?

 

RESPECTS OTHERS POINTS OF VIEW:  0:27 sec.





What are your criteria for taking on a project?

 

SERENDIPITY: 0:57 sec.





Describe your meeting with Great Britain’s royal family.

 

SEIZES OPPORTUNITIES:  0:53 sec.





Where was your first art studio in the Miami area?

 

PERSEVERANCE FURTHERS:  1:20 min.





Thinking about the evolution of the Miami art community, what are your thoughts about what has happened so far and what is possible in the future?

 

INSIGHT & INSPIRATION:  0:50 sec.





When did you first start making portraits, and why do you like making portraits so much?

 

COLLABORATION:  0:55 sec.





Can you talk about your licensing arrangement with Carlos Slim?