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Video Chat: Jeffrey Lawson — Founder / Owner of Art Fairs

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Video Chat: Jeffrey Lawson — Founder / Owner of Art Fairs
Jeffery Lawson during the construction of UNTITLED art fair, 2014. Photo: Manuel Perez-Trujillo.

Jeffery Lawson during the construction of UNTITLED art fair, 2014. Photo: Manuel Perez-Trujillo.

 

Jeffrey Lawson is the Founder and owner of Art Fairs Unlimited, LLC, Untitled, Art and ELEMENTS Global Trade Show, LLC. Lawson has produced and consulted on large-scale trade shows globally for the past 11 years. In 2010, Lawson founded Elements Showcase. In 2012, Lawson founded UNTITLED. Art Fair and it was inaugurated in December 2012 on the sands of Miami Beach at Ocean Drive and 12th Street. In December 2015, Untitled, Miami Beach held its fourth edition and hosted over 125 international galleries and not-for-profit spaces and drew more than 36,000 visitors over its five-day run.

 

The videos below are organized by topic and run between 30 seconds to 5 minutes.  Click on any video.

 

INTRODUCTION TO JEFFREY LAWSON:  1:31 min.




Introduction to Jeffrey Lawson. December, 2014.

 

EXPOSURE:  0:26 min.




Where did you grow up, and what was your first awareness of art? 

 

EDUCATION:  1:34 min.




Where did you first see quality art?

 

THE BUSINESS OF ART: 1:17 min.




When did you first get involved with art fairs? 

 

RESPECTS OTHER VIEW POINTS – 2:19 min.




What critics are touchstones for you? 

 

DEVELOP A VOICE: 1:20 min.




Contrast critics and curators.

 

COLLABORATION: 1:06 min.




You work with Omar Lopez Chaoud as a curator for UNTITLED. How did that come about?

 

CREATES A UNIQUE BRAND: 1:02 min.




Describe your approach to blending architects, curators, and galleries 

 

UNDERSTANDS THE BUSINESS OF ART – 0:43 min.




Do you work on UNTITLED fair year round? 

 

SUCCESSFULLY OVERCOMES CHALLENGES:  2:19 min.




Art fairs represent a lot of risk to the owners.  Why are there so many young people involved with art fair ownership?